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Learn more about QP for Bus Bench and Display Advertising

Basic service is Free

Premium Service is $150 per month for a block of 50 facings.

 

busbenches landing page

Query-Point® is a platform for getting information from signs of all types, through the use of our app, into the hands of consumers.

There is both a free and paid service for advertisers in the categories of Bus Bench and Display advertising. Premium Service packages begin at $150 (plus applicable sales tax) per month for a block of 50 facings.

By having the advertiser on your bench or display listed in our directory, it makes it easy for app users to access the information that your advertiser hopes to impart to consumers. Anywhere street advertising is in use, including bus benches, mall or airport displays, as well as other types such as found on kiosks and A-frames, may all be empowered through our directory and the use of the app. We recommend that you place our icon on display to allow consumers to know information is available.

How it works: The app user must be within 1200 feet of the ad. The app user may then say the name of advertiser seen on the display and be connected directly to them.

“Hey Bus Bench” is the short cut keyword that app users may use to grab info from any bench within range and “Hey Display” will be more widely used in malls and airports. Any street advertisement the app user reaches out to, is then viewable in their app history for review at a later time.

For safety and convenience, each sign has an icon on the map in the app.

Additionally, each ad has a printable QR code leading consumers to the same information.

  • Bus Bench
  • Display

What info the app user receives:

Audio is always first. With the free service the app user hears an up to 2,000-character text to speech voice telling them about the product or service being advertised.

The user gets one picture, text to read, and one phone number with which to connect with the advertiser, along with the advertiser’s website and Facebook links.

With our Premium Service, the audio may be either the text to speech or a background jingle with an announcer providing the same message as might be heard on TV or radio. There can be multiple pictures to view.

Contact points could include phone, text, and email.

Video can be posted.

Additionally, there may be links to several websites and to multiple social media pages.

All benches and displays in the directory get a pin on the map found on the app. This makes it easy for people to look back over where they had been if they had seen something that piqued their interest. Each directory listing is easily shared.

The agencies may certainly charge a fee to the advertiser for loading the information and keeping it up to date.

About the system: Query-Point uses the fixed GPS location of a location or sign, and compares that to the moving GPS location of the user using our app. When the two locations come within range of each other (called a geo-fence), the system can respond to the person speaking keywords into the app; the system then provides an audio response along with other data being sent through to the app to the consumer.

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